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Digital Strategies for Health Communication

A group picture of the 2019 Health Communications Digital Strategies class

Summer 2020
July 7 - August 20, 2020
Tuesdays and Thursdays
9:00am-12:00pm EST

This online course covers how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.

Learn from Tufts faculty and distinguished guest speakers how to:

  • Develop a coherent and justifiable digital strategy for a health or public health organization.
  • Use the web, social media, and mobile devices to communicate with and connect to health care consumers.
  • Select, use, manage, and evaluate the effectiveness of digital platforms.
  • Employ research-based methodologies such as persona development, competitive analysis, and formative evaluation.
  • Tell health stories and use them to implement change.
  • Use best practices from leading health organizations. Previous case studies have included: ABC News Medical Unit, Consumer Reports, Harvard Health Publications, Massachusetts Medical Society, the CDC, HealthNewsReview.org, and the American Medical Association. The case study for 2020 will be WebMD.

Class size is limited to twenty students. Students include healthcare professionals; past participants came from organizations including the CDC, University of Bergen, Norway, Lahey Clinic, Massachusetts General Hospital, Fenway Health Center, Cincinnati Children’s Hospital, Medtronic Diabetes Western Europe, Ospedale Pediatrico Bambino Gesù Rome, and the Kids with Food Allergies Foundation. The remainder of the class is made up of graduate students from Tufts University School of Medicine and students enrolled in Tufts' Certificate in Digital Health Communication.

If your company or organization would like to put together a class of 15 to 20 participants, contact Lisa Gualtieri for more information.

Contact Lisa Gualtieri, Course Director, at lisa.gualtieri@tufts.edu, with any questions about the course.

Want to learn more about this course from a student’s perspective? Find out here.

Former Students Say

"I’m really looking forward to using these skills in my future as a communications professional. I think they are all relevant and will absolutely push me forward in my career." Holly Batchelder, Brand Manager, Seniorlink

"This was such a fantastic course and the paper was a great way to tie in all the things we learned. It was amazing to see how much we covered in one week! Thank you for all your hard work in making this a helpful academic and professional experience." Jenny Holland, Clinical Research Coordinator II, Department of Psychiatry, Boston Children’s Hospital

"This course is excellent for taking a strategic approach to your online presence - not just throwing spaghetti at the wall and seeing what sticks, but really making a plan before you go ahead and start putting things online because it’s so hard to put things out there that people are actually going to use." Cathy Leamy, Medical Editor for the Primary Care Office In-site Website, Massachusetts General Hospital