Writing About Health for Digital Audiences
Online Course Fall 2019
October 24 - December 12, 2019
Thursdays, 5:30-8:30pm EST
This online course will teach the skills necessary to write about health and medicine for consumer audiences. Participants will develop skills to research topics and write different types of clear, accurate, and audience-appropriate content, including social media posts for different platforms, blog posts, online articles, and website text. The course is a practical review of writing and revision to enable participants to develop a clear, fluent, and readable style for all types of digital content. The course will include both individual and collaborative in-class exercises and several homework assignments. This course will be taught using WebEx, which is a web-based platform accessed through a browser. WebEx allows for access to audio, camera, text chat and PowerPoint. All participants will be able to see and hear each other including faculty and the teaching assistant.
At the end of the course, participants will be able to:
- Write appropriate digital content for web and social media platforms
- Use plain language principles in online health communication materials
- Identify high-quality, reputable, and accurate research sources
- Recognize good health writing
- Capture and keep a reader’s attention and trust
- Use planning and editing techniques to improve their writing
Contact Sandra Rosenbluth, Course Director, at firstname.lastname@example.org for more information.