The goal of the Behavioral Science and Health Communication concentration is to provide students with a solid foundation in the science, theory, and practice of effective health promotion and health communication in a population-based environment. Students in the concentration gain skills to develop, implement, and evaluate effective programs and messages to achieve a broad range of public health goals from information dissemination to behavior change. The program seeks to instill in students a lifelong commitment to the highest ethical standards of public health practice.
Competencies attained in this concentration:
Describe audiences on the basis of essential characteristics and define behavior change goals appropriate to the audience.
Craft theory-based messages to achieve health communication objectives including but not limited to: raising awareness, advocacy, behavior change, and risk communication.
Understand the strengths and weaknesses of a broad range of communication channels and technologies and be able to choose those that are most appropriate for the audience and message.
Show proficiency in current e-health trends and issues.
- Distinguish qualitative and quantitative methods, and understand how each approach is used in formative research to develop messages to promote healthful change.
Apply theory to understand and improve public health.
Courses required in addition to the core:
Three semester schedule
- PH 225 Qualitative Tools for Research and Programs
- PH 222 Survey Research Methods or PH 285 Evaluation of Health Programs
- HCOM 508 Technology and Health Communication
HCOM 528 Application of Communication Theory to Health Communications
HCOM 549 Media Strategies for the Health Professional
One credit from a concentration approved list of courses
One and one half credits from an MPH program approved list of courses