The courses below are offered through our Summer Institute. Health Literacy and Digital Strategy courses are held on the Tufts Health Sciences campus in Boston's Chinatown neighborhood.
Mobile Health Design (on-line)
May 21-June 18, 2014 5:30-9:00 pm EST
This online course examines the potential and impact of mobile devices for health, a growing area of importance since many health organizations have or are thinking about creating apps. Students will conceptualize and design health apps that incorporate evidence-based guidelines and capitalize on the mobility, portability, and input and output capabilities of smartphones and tablets. We will consider the user experience: how healthcare consumers locate health apps and decide to download and try them; how they use health apps and why they sustain or abandon use; and studies of health benefits, focusing on how apps educate, connect, track, and remind. Included in the user experience is how to conduct a needs assessment including the impact of disabilities on mobile device use. We will examine how data collected from phones (Big Data) can be used for predictive analytics and personalization. Both healthcare and public health professionals and current Tufts graduate students are invited to enroll. All course lectures and activities will be delivered in scheduled sessions using Adobe Connect and through video and students will work in teams on a design challenge using Google+ Hangouts.
For more information on Mobile Health Design, click here!
The Health Literacy Leadership Institute
June 9-13, 2014 9:00-4:00 pm
This one-week Institute will directly support the work of health professionals and educators engaged in health literacy work to transform public health and healthcare delivery in the United States and across the globe. Those working to improving patient-provider communication and healthcare quality as well as those working directly with patients or learners in educational settings will find the Institute to be directly applicable. Peer learning and the sharing of research and best practice from professionals in the fields of health and education are core components of the Institute’s educational approach. Participants will work on a curriculum or educational program of their choice resulting in a final product that is current, comprehensive, informed by research, and reflective of best practice.
For more information on Health Literacy Leadership, click here!
Digital Strategies for Health Communication
July 20, 2014, 5:00 PM – 8:00 PM
July 21 - 25, 2014, 9:00 AM – 5:00 PM
This one-week course covers how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies. The course teaches how to:
• Analyze an organization’s strengths, weaknesses, opportunities
and threats (SWOT)
• Conduct a needs assessment specifically persona and scenario
• Conduct a competitive analysis
• Learn from these in order to develop an organization’s digital
strategy in support of its mission and goals using existing resources
The course touches upon health communication theory, formative evaluation, and search engine optimization (SEO). Each year the course includes a case study for the week and hands-on team work during the course is used to revise the digital strategy for that organization. Past case studies include Consumer Reports Health, Harvard Health Publications, ABC Health, Centers for Disease Control (CDC), and Massachusetts Medical Society.
For more information on Digital Stratagies, click here!