Schedule

Location: All sessions meet in CE Classroom, 14th floor, Tufts School of Dental Medicine (1 Kneeland Street, Boston, MA 02111) http://campusmaps.tufts.edu/boston/

Day 1: Monday, July 17, 2017, 8:30am-5pm

  • 8:30 Welcome from Aviva Must, PhD, Morton A. Madoff Professor and Chair of Public Health and Community Medicine, Tufts University School of Medicine
  • 8:40 Welcome from Sue Gallagher, MPH, Program Director, Masters of Science in Health Communication Program, Tufts University School of Medicine
  • 8:50 Welcome from Lisa Gualtieri, PhD, ScM, Course Director and Jessica Greenwood, MS, CGC
  • 9:15 Introductions: students
  • 9:45 Overview of digital strategy, goals, and SWOT analysis
  • 10:30 Break

  • 10:45 Introduction of case: study: Kristy Hammam, Senior Vice President, WebMD

  • 12:00 Lunch

  • 1:30 Group activity: Goals and SWOT
  • 2:45 Break
  • 3:00 Group presentations: Goals and SWOT
  • 4:00  Guest lecture: Suleika Jaouad

  • 4:50 Evaluation

Day 2: Tuesday, July 18, 2017, 8:30am-5pm

  • 8:30 Guest lecture: Dan Childs, MA, Managing Editor, Medical Unit, ABC News
  • 10:30 Break

  • 11:00 Personas
  • 12:00 Lunch
  • 12:30 Group activity: Developing personas and scenarios
  • 2:00 Group presentations: Developing personas and scenarios
  • 3:15 Break
  • 3:30 Guest lecture: Joseph Kvedar, MD, Vice President, Connected Health at Partners HealthCare
  • 4:50 Evaluation
  • 5:15 Drinks

   
Day 3: Wednesday, July 19, 2017, 8:30am-5pm     

  • 8:30 Final paper topics
  • 8:45 Competitive analysis

        10:30 Break

  • 10:45 Group activity: Conducting a competitive analysis
  • 12:00 Lunch
  • 12:30 Group presentations: Conducting a competitive analysis
  • 3:15 Break
  • 4:50 Evaluation
  • 5:15 Certificate orientation

Day 4: Thursday, July 20, 2017, 8:30am-5pm

  • 8:30 Design and content

  • 9:15 Technology and evaluation
  • 10:00 Break
  • 10:15 Group activity: Decisions about design, content, technology, and evaluation
  • 12:00 Lunch
  • 12:30 Group activity: Final presentations preparation
  • 3:15 Break
  • 3:30 Guest lecture, Tara Montgomery, Principal, Civic Health Partners
  • 4:50 Evaluation

Day 5: Friday, July 21, 2017, 8:30am-5pm

  • 8:30 Big Data
  • 9:30 Group photo
  • 9:45 Group activity: Final presentations preparation
  • 10:30 Break
  • 10:45 Group activity: Final presentations preparation
  • 12:00 Lunch
  • 12:30 Group activity: Final presentations preparation
  • 1:00 Final group presentations: redesigned digital strategy for WebMD
  • 3:30 Break
  • 4:00 Wrap-up and final evaluations