Schedule

The schedule for 2017 will be posted in spring 2017.

Location: All sessions meet in CE Classroom, 14th floor, Tufts School of Dental Medicine http://campusmaps.tufts.edu/boston/

Day 1: Monday, July 18, 2016, 8:30am-5pm 

  • 8:30 Welcome from Aviva Must, PhD, Morton A. Madoff Professor and Chair of Public Health and Community Medicine, Tufts University School of Medicine
  • 8:40 Welcome from Sue Gallagher, MPH, Program Director, Masters of Science in Health Communication Program, Tufts University School of Medicine
  • 8:50 Welcome from Lisa Gualtieri, PhD, ScM, Course Director, and Nicole Schultz, MS, MPH, Course TA
  • 9:15 Introductions: students
  • 10:30 Break
  • 10:45 Overview of digital strategy, goals, and SWOT analysis
  • 12:00 Lunch
  • 12:30 Introduction of case study: Dan Childs, MA, Managing Editor, Medical Unit, ABC News
  • 1:30 Group activity: Goals and SWOT
  • 2:30 Group presentations: Goals and SWOT
  • 3:15 Break
  • 3:30 Guest lecture: Joseph Kvedar, MD, Vice President, Connected Health at Partners HealthCare
  • 4:50 Evaluation

Day 2: Tuesday, July 19, 2016, 8:30am-5pm

  • 8:30 Users and personas
  • 10:30 Break
  • 11:00 Guest lecture: Richard Besser, MD, Chief Health and Medical Editor, with Dan Childs, MA, Managing Editor, Medical Unit, ABC News
  • 12:00 Lunch
  • 12:30 Group activity: Developing personas and scenarios
  • 2:00 Group presentations: Developing personas and scenarios
  • 3:15 Break
  • 3:30 Guest lecture: Penny DeVito, Manager, Customer Engagement and Commercial Model Innovation, Global Human Health at Merck
  • 4:50 Evaluation
  • 5:15 Drinks! (Location: SIP, 581 Washington Street, Boston, MA)

Day 3: Wednesday, July 20, 2016, 8:30am-5pm

  • 8:30 Final paper topics
  • 8:45 Conducting a competitive analysis
  • 10:30 Break
  • 10:45 Group activity: Conducting a competitive analysis
  • 12:00 Lunch
  • 12:30 Group presentations: Conducting a competitive analysis
  • 3:15 Break
  • 3:30 Guest lecture: Dan Childs, MA, Managing Editor, Medical Unit, ABC News
  • 4:50 Evaluation
  • 5:15 Certificate orientation

Day 4: Thursday, July 21, 2016, 8:30am-5pm 

  • 8:30 Design and content
  • 9:15 Technology: Web, social media, and mobile health / Evaluation
  • 10:00 Break
  • 10:15 Group activity: Technology strategies
  • 12:00 Lunch
  • 12:30 Group activity: Final presentations preparation
  • 3:15 Break
  • 3:30 Guest lecture, Tara Montgomery, Senior Director, Health Impact, Consumer Reports
  • 4:50 Evaluation

Day 5: Friday, July 22, 2016, 8:30am-5pm 

  • 8:30 Guest lecture, Alonso Nichols, Assistant Director of Photography, Tufts University9:30 Group photo
  • 9:30 Group photo
  • 9:45 Group activity: Final presentations preparation
  • 10:30 Break
  • 10:45 Group activity: Final presentations preparation
  • 12:00 Lunch
  • 12:30 Group activity: Final presentations preparation
  • 1:00 Final group presentations: redesigned digital strategy for case study: 30 minutes per group
  • 3:30 Break
  • 4:00 Wrap-up and final evaluations