Health communication is critical in today’s fast changing health care landscape. With the explosion of health-related websites, social media technologies, and mobile apps, clinicians, policy-makers, and public health professionals must be well versed in effective health communication across a wide range of media and audiences. Health literacy, strategies to reach target populations, communication campaigns and promotion of behavior change are all affected by these technological shifts. The Summer Institute in Health Communication enables public health and health care professionals to keep pace with these changes with intensive summer courses. These courses provide hands-on training both from Tufts faculty and professionals in the field working to develop and implement effective health communication.
Mobile Health Design (online)
Health Literacy Leadership Institute
May 20—June 17, 2015
5:30 pm-9:00 pm EST, Monday and Wednesday
This online course examines the potential and impact of mobile devices for health. Students will conceptualize and design health apps and devices that incorporate evidence-based guidelines and capitalize on the mobility, portability, and input/output capabilities of smartphones and other mobile devices.
June 8—June 12, 2015
Gain the skills and knowledge needed to improve the health literacy of health professionals and consumers. Learn to identify health literacy competencies specific to your audience and develop a curriculum or educational program to achieve identified measurable objectives.
Digital Strategies for Health Communication
July 19—July 24, 2015
Learn how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.