Health communication is critical in today’s fast changing health care landscape. With the explosion of health-related websites, social media technologies, and mobile apps, clinicians, policy-makers, and public health professionals must be well versed in effective health communication across a wide range of media and audiences. Health literacy, strategies to reach target populations, communication campaigns and promotion of behavior change are all affected by these technological shifts. The Summer Institute in Health Communication enables public health and health care professionals to keep pace with these changes with intensive summer courses. These courses provide hands-on training both from Tufts faculty and professionals in the field working to develop and implement effective health communication.
Mobile Health Design (online)
May 24 - June 21, 2017
This online course examines the potential and impact of mobile devices for health. Students will conceptualize and design health apps and devices that incorporate evidence-based guidelines and capitalize on the mobility, portability, and input/output capabilities of smartphones and other mobile devices.
Health Literacy Leadership Institute
June 12 - June 16, 2017
Gain the skills and knowledge needed to improve the health literacy of health professionals and consumers. Learn to identify health literacy competencies specific to your audience and develop a curriculum or educational program to achieve identified measurable objectives.
Institute for Social Marketing
July 9 - July 14, 2017
Learn how to apply commercial marketing principles to individual and social change. Participants will gain a global perspective as they develop a social marketing strategy and work plan targeting a pressing public health problem.
Digital Strategies for Health Communication
July 17 - July 21, 2017
Learn how to develop and implement a digital strategy to drive a health organization’s online presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.
Medical Journalism: Mass Media and Public Health Messaging
July 31 – August 4, 2017
This one-week course will introduce participants to key principles in health and medical journalism with the aim of both fostering a better understanding of the processes that underlie the decisions made by news entities and helping participants develop strategies to utilize the broad reach of the news media to communicate important health and public health messages.
Plain Language for Health
March 16 - 17, 2017
This workshop is for motivated individuals and teams looking to learn new skills, make lasting connections, and gain valuable tools that will help you create print and web materials your audience will understand and use.