Institute for Social Marketing

March 19-23, 2018

The Summer Institute for Social Marketing is an intense week-long learning experience that brings together academics and professionals from a variety of disciplines to learn how to apply marketing and innovation to behavioral and social change initiatives. Combining both theory and practice, through a global lens, the Institute will cover principles of social marketing, social and behavior change communication (SBCC), and creative development .

Participants will work in collaborative teams throughout the week, problem solving and strategizing. At week's end, teams will present their strategies, work plans, and creative visions to an actual client.

As a result of the Institute, participants will be able to:

  • Apply their expertise in public health, communication, behavioral science, or the arts to designing behavioral and social change programs
  • Understand how to apply commercial marketing principles in any cultural context to any social problem
  • Integrate behavioral theory into their program design
  • Look at addressing any number of social issues, including chronic disease prevention and management, climate change, gender-based violence, and disparities in education in a whole new way.

Contact the course director, Lynda Bardfield, with any questions about the course.