Professional Development in Health Communication

Lisa Gualtieri meeting with Summer Institute students

Health communication is critical in today’s fast changing health care landscape. With the explosion of health-related websites, social media technologies, and mobile apps, clinicians, policy-makers, and public health professionals must be well versed in effective health communication across a wide range of media and audiences. Health literacy, strategies to reach target populations, communication campaigns and promotion of behavior change are all affected by these technological shifts. The Professional Development in Health Communication program enables public health and health care professionals to keep pace with these changes with intensive summer courses. These courses provide hands-on training both from Tufts faculty and professionals in the field working to develop and implement effective health communication.

Courses
*Courses are held in Boston location, unless otherwise noted. For all classroom-based courses, breakfast and lunch are included in the tuition.

Institute for Social Marketing
March 19-23, 2018

Course director, Lynda Bardfield: lynda@creativeconscience.net
Learn how to apply commercial marketing principles to individual and social change in this one-week course. Participants will gain a global perspective as they work with an outside client to develop a social marketing strategy targeting a pressing public health problem.

Mobile Health Design (*NOTE: Online course only)
May 23-June 20, 2018

Course director, Bradley Moore: bradley.moore@tufts.edu
This online course examines the potential and impact of mobile devices for health. Students will conceptualize and design health apps and devices that incorporate evidence-based guidelines and capitalize on the mobility, portability, and input/output capabilities of smartphones and other mobile devices. Offered via WebEx on Monday and Wednesday evenings.

Medical Journalism: How to Pitch and Promote Public Health Messages
June 4-8, 2018

Course director, Dan Childs: dan.childs@abc.com
In this one-week course, learn from the Managing Editor of Medical Coverage at ABC News to develop the skills to work both with and within the news media to communicate important, actionable health information to a general audience. The course will focus on crafting newsworthy angles, pitching to journalists, and leveraging the power of social media to amplify a health message.

Health Literacy Leadership Institute
June 11-15, 2018

Course director, Sabrina Kurtz-Rossi: sabrina.kurtz_rossi@tufts.edu
Gain the skills and knowledge needed to improve the health literacy of health professionals and consumers in this one-week course. Learn to identify health literacy competencies specific to your audience and develop a curriculum or educational program to affect change.

Digital Strategies for Health Communication
July 16-20, 2018

Course director, Lisa Gualtieri: lisa.gualtieri@tufts.edu
Working with an outside client, learn how to develop and implement a digital strategy to drive a health organization’s digital presence, specifically the processes for selecting, using, managing, and evaluating the effectiveness of web, social media, and mobile technologies.

Workshops

Plain Language for Health
2018 dates TBA

This workshop is for motivated individuals and teams looking to learn new skills, make lasting connections, and gain valuable tools that will help you create print and web materials your audience will understand and use.